VIOL Medical

Medical Aesthetic Device Industry Sponsors Drama Production: ViOL, Drama 'Miss Night and Day' Official Production Sponsor

Many medical aesthetic device companies have recently been sponsoring drama productions. It is an effective method of enhancing brand awareness.

Dramas naturally expose products, providing consumers with real usage examples. This exposure can increase product reliability and encourage purchase decisions.

Furthermore, drama sponsorship is vital for companies entering the global market. Korean dramas are broadcast worldwide through global OTT platforms, providing opportunities for companies to promote their products globally.

One of South Korea's leading medical aesthetic device manufacturers, ViOL Co., Ltd., recently officially sponsored "Miss Night and Day." ViOL is renowned for its device, Sylfirm X, and is one of the forefront companies in K-beauty, exporting to more than 60 countries worldwide. 

"Miss Night and Day" is a romantic comedy-drama starring Jung-eun Lee and Eun-ji Jung. The story revolves around a job-seeker who suddenly finds herself stuck in her old age and a competent prosecutor who gets entangled with her as she navigates her life, switching between day and night.

In particular, during the 14th episode of the drama aired on July 28, actress A-Young Kim, playing the role of beauty influencer Ga-Yeong Do, is shown receiving treatment with ViOL's flagship product, Sylfirm X. Known for its microneedling RF technology, Sylfirm X is used to treat melasma and hyperpigmentation, helping to achieve a clear and even skin tone. This product has gained significant popularity among individuals in their 20s and 30s. 

A ViOL representative said, "We hope this drama sponsorship will provide more people with the opportunity to experience ViOL's products. " The representative added, "We aim to impact the global market through Netflix, where the drama will be broadcast in over 190 countries."

Meanwhile, ViOL continues to elevate the status of K-beauty in the global market by providing high-quality products with the latest technology to meet diverse customer needs.

Recently, the company has also successfully entered the monopolar RF device market, achieving new milestones.